“All ladies are beautiful in their own way and fashion design reveals their beauties to public eye.”
The story of Autumn/ Winter 2019 Collection outfits is inspired by the relationship between human and nature. The origin could be traced back to the art of witchcraft from England during the 1920’s. A group of ladies who believe in the same art called “Wicca” gather in “Coven” to perform rituals such as herbalism to heal body and soul by natural means, holding the belief of relationship between human spirits and nature. This shows that beauty, power of nature, and human could live in harmony.
The inspiration is put in the pattern design and technique which is portrayed through the signature of the Shaka style in the collection of flowers, herbs, and stars patterns, representing the outstanding, charming, and fascinating vibe of nature, printed on Jacquard with exquisite handmade embroidery. Color tones used in the collection are pastel which related to natural tone, and the color tones that give the senses of enigma and curiosity.
The art of witchcraft and DNA’s Shaka: Smart Charming Stylish design within this collection is the connotation of romance and mystery, conveyed through details, ornamental fringe, embroidery, and draping. Implication of romance and smartness are represented in a blazer that is suitable for contemporary ladies to create anew charming design and to enjoy dressing with stylish details: detachable hood, and items matching to promote Shaka lady to look Smart, Charming, Stylish when wearing the Shaka outfits.